TWOgether Pittsburgh Social Media

Content Creation and Calendar Planning

the

project

A Pittsburgh-based relationship non-profit wanted to increase awareness, class attendance, and their social media presence during an 18-month contract.


Developed bi-weekly content calendars, created custom social images, and evaluated performance monthly to continually improve TWOgether’s campaign.


To maximize budget and create a content library, TWOgether Pittsburgh video footage became stills and quotes for social media posts through collaboration with graphic designers and video editors.


RESULTS:

  • Facebook audience increased by 120% 
  • Social traffic to their website increased by 285%